Core Viewpoint - The forum aims to provide a high-end platform for Chinese enterprises to tackle challenges in going global amidst the restructuring of global industrial chains, focusing on collaborative and sustainable transformation paths [1]. Group 1: Globalization and Industry Trends - The current global landscape is characterized by a shift from extensive manufacturing in China to a "China + 1" and "China + N" model, indicating a transition from offshore outsourcing to nearshore and friendshoring [3]. - The trend of Chinese enterprises going global is driven by both the need for business development and changes in the international landscape [3]. Group 2: Challenges Faced by Chinese Enterprises - Chinese enterprises possess strong competitive advantages but also face challenges, particularly from other Chinese competitors in international markets, which can lead to significant profit erosion despite high production capacity [4]. - The need for high-quality globalization is emphasized, requiring enterprises to enhance their soft power and strategic planning capabilities [3][4]. Group 3: Strategic Recommendations - Enterprises should focus on comprehensive strategic planning, moving from product export to overall corporate globalization, and strengthen cross-cultural management to better understand global perspectives [3]. - Sustainable development is crucial, with a focus on avoiding political risks and understanding the political dynamics of host countries [3]. - Brand development is highlighted as a key factor for successful international expansion, with an emphasis on creating world-class brands that respect local cultures and values [4].
上海交大胡捷:中国企业出海“所到之处寸草不生”,既是优势也是劣势
凤凰网财经·2025-06-30 14:22