5000元定金可报销，小米YU7订单遭多家友商“截胡”！蔚来、智界、极氪统统出手

Core Viewpoint - Xiaomi's YU7 electric vehicle has achieved impressive initial sales figures, but the company faces significant challenges related to production capacity and delivery timelines, which competitors are exploiting to attract potential customers away from Xiaomi [1][12][17]. Group 1: Sales Performance - Xiaomi's YU7 received over 20,000 orders within 3 minutes, 28.9 million orders in 1 hour, and 240,000 orders in 18 hours, indicating strong market demand [1][12]. - In the first 9 months of entering the automotive market, Xiaomi delivered 135,000 vehicles, showcasing a rapid entry into the industry [3]. Group 2: Production Challenges - The delivery timelines for the YU7 are lengthy, with the standard version taking up to 57 weeks and the Max version up to 33 weeks, which exceeds industry standards [2][5]. - Xiaomi's current production capacity is insufficient to meet the overwhelming demand, leading to a backlog of orders that could extend delivery times into 2027 [12][13]. Group 3: Competitive Landscape - Competitors like NIO, Zeekr, and others have initiated "cut-off" strategies to attract YU7 customers by offering to reimburse deposits for those who switch to their brands [6][8]. - Various brands are actively promoting incentives for YU7 customers, such as deposit reimbursements and additional services, to lure them away during the long waiting period [6][7][8]. Group 4: Future Production Plans - Xiaomi is taking steps to enhance production capacity, including acquiring land for a new factory in Beijing and planning additional facilities in Wuhan and Shanghai [14][15][16]. - The company aims to avoid the "production hell" that Tesla experienced by rapidly scaling its manufacturing capabilities to meet demand [11][17].