新华网财经·2025-07-01 07:57Core Viewpoint - The article discusses the competitive strategies adopted by various automotive brands in response to the strong market demand for Xiaomi's YU7 model, which has led to a significant order backlog and extended delivery times [1][4]. Group 1: Market Response and Competitive Strategies - Several automotive brands, including NIO, Avita, and Zeekr, have initiated "cut-off" strategies to attract customers who have pre-ordered the Xiaomi YU7, offering compensation for cancellation of their orders [1][2]. - NIO and Avita provide full refunds of the YU7 deposit as a discount on their vehicles, while Zeekr offers corresponding points as rewards [1]. - Sales personnel from various brands have actively reached out to YU7 pre-order customers, offering incentives such as deposit reimbursements and additional services [1][2]. Group 2: Xiaomi YU7 Sales Performance - Since its launch on June 26, the Xiaomi YU7 has seen remarkable sales, with over 200,000 units reserved within three minutes and 289,000 units within one hour [4]. - As of 18 hours post-launch, the total lock orders for the YU7 exceeded 240,000 units, indicating strong market interest [4]. - The estimated delivery times for the YU7 are significantly long, with the standard version expected to take 57-60 weeks, and the Pro version 50-53 weeks [4]. Group 3: Customer Engagement and Production Adjustments - Xiaomi has announced a limited-time option for customers to modify their orders from July 6 to July 7, allowing them to adjust configurations before production begins [7]. - The company has committed to updating the estimated delivery times dynamically based on order volume and production capacity improvements [4].