上海奢侈品地标新店开业，果然又要排队2小时！价格动辄上万元，消费者仍在抢购！公司股价大涨，已突破1000港元

Core Viewpoint - The article highlights the strong performance and expansion of Lao Pu Gold, particularly in high-end markets, showcasing its ability to attract significant consumer interest and sales growth despite broader market challenges [1][9]. Group 1: Company Performance - Lao Pu Gold's stock surged over 16% on June 30, reaching a record high of 1024 HKD per share, closing at a 14.94% increase [1]. - The company opened its third store in Shanghai at the Shanghai IFC Mall on June 28, implementing promotional activities that led to long queues and high sales on opening day [1][2]. - The brand has seen consistent high foot traffic, with reports of customers waiting up to 7 hours to enter stores during peak times [2][3][4]. Group 2: Market Strategy - Lao Pu Gold is focusing on expanding its presence in high-end commercial centers in Shanghai, with plans to open additional stores in premium locations [1]. - The company has completed signing agreements with all major commercial centers in China by April 2025, indicating a strategic focus on optimizing existing store locations and enhancing high-end channel upgrades [1]. Group 3: Brand Positioning - Lao Pu Gold is positioned as a luxury brand, often referred to as the "Hermès of gold," due to its service and store design that aligns with high-end luxury standards [7]. - The brand employs a unique pricing strategy, using a fixed price model rather than pricing by weight, which enhances its luxury appeal and allows for higher product margins [7][9]. - The brand's international expansion is evident with the opening of its first overseas store in Singapore, which has attracted significant customer interest and exceeded performance expectations [7][8]. Group 4: Industry Context - Lao Pu Gold's success challenges the perception that European luxury brands are unthreatened by local competitors, showcasing the strength of Chinese brands in the global luxury market [8][9]. - The company has been recognized in the "Hurun Report" for three consecutive years, indicating its growing influence among high-net-worth individuals in China [9].