乐事裸米饼美味推新，配料干净且真材实料，顺应消费新需求

Core Viewpoint - The launch of the new Lays Milk Rice Cake series represents a deep understanding of consumer needs and a commitment to quality, combining clean ingredients with rich flavors [1][9]. Product Innovation - The new product features a clean formula based on high-quality milk and Northeast rice, creating a unique flavor profile that blends sweet rice aroma with rich milk taste [5][9]. - The incorporation of New Zealand imported milk powder enhances the product's flavor and nutritional value, appealing to health-conscious consumers [5][9]. Market Positioning - Lays has positioned itself as a leader in the snack industry by responding to the "reduction revolution," where consumers prefer simple, high-quality ingredients over complex formulations [9][11]. - The brand's collaboration with celebrity spokesperson Jia Nailiang reinforces the product's quality and market appeal, aiming to set new standards in the rice snack category [3][8]. Consumer Engagement - The Lays Milk Rice Cake series is designed for convenience, featuring portable packaging that caters to diverse consumption scenarios, such as snacking between classes or post-workout [7][11]. - The addition of a cute cartoon cow design on the packaging aims to attract family members, enhancing the product's visual appeal [7]. Brand Commitment - The launch signifies Lays' ongoing commitment to providing clean and delicious snacks, focusing on consumer preferences for quality ingredients and innovative processes [11]. - Lays aims to lead the industry towards higher quality and more diverse snack options, continuously injecting positive values into consumers' lifestyles [11].