日经中文网·2025-07-02 02:51Core Viewpoint - Nissan is focusing on expanding its automobile export business from China due to poor performance in the domestic market, with plans to export the newly launched electric sedan "N7" [1][2]. Group 1: Company Developments - Nissan announced a restructuring plan in mid-May, emphasizing the development of its export business from China as a response to declining sales [1]. - A new joint venture has been established between Dongfeng Motor Group and Nissan's wholly-owned subsidiary, Nissan (China) Investment (NCIC), to handle the export of complete vehicles and parts globally [1]. - The registered capital of the new joint venture is 1 billion yuan, with NCIC contributing 60% and Dongfeng Motor Group 40%, and the contract is set for 28 years [1]. Group 2: Market Performance - In 2024, Nissan's new car sales in the Chinese market are projected to decrease by 12% compared to 2023, primarily due to intense competition from local companies like BYD [2]. - As part of its strategy to maintain production scale, Nissan closed its factory in Changzhou, Jiangsu, in June 2024 [2]. - Dongfeng Motor Group is also actively expanding into overseas markets, with its EV brand "Lantu" planning to enter 60 countries by 2030 [1].