千名新农人展开“数字练兵”，打造“网络强村”广东样本

Core Viewpoint - The article emphasizes the importance of "rural internet celebrities" in linking agricultural products to markets and promoting rural culture, highlighting a training initiative in Guangdong aimed at cultivating digital marketing skills among new farmers [1][4]. Group 1: Training Initiative - A training program for 1,000 "rural internet celebrities" was launched at Sun Yat-sen University, covering all 21 cities in Guangdong, with the goal of developing skills in account management, live streaming, and short video creation [1][5]. - The training is part of Guangdong's "Hundred-Thousand-Ten Thousand Project," which aims to empower rural areas by transforming digital marketing skills into practical agricultural tools [1][5]. Group 2: Participant Demographics - The training participants include young village leaders, returning entrepreneurs, inheritors of intangible cultural heritage, and leaders of new agricultural business entities, showcasing a diverse group [8][9]. - Participants range from experienced live streamers to novices, all eager to learn essential skills for promoting local products and increasing income for their communities [4][6]. Group 3: Curriculum Focus - The curriculum includes practical training in digital skills, industry integration, and compliance risk management, featuring experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu [5][6]. - Specific topics covered include e-commerce strategies for agricultural products, branding rural specialties, and leveraging local products for broader market appeal [5][9]. Group 4: Regional Collaboration - The initiative reflects a broader effort in Guangdong to integrate government, market, and social resources to create a comprehensive support network for new farmers [9][10]. - Local governments are actively collaborating with logistics companies and e-commerce platforms to reduce costs and enhance market access for rural products [9][10]. Group 5: Future Outlook - Despite the emergence of several agricultural product phenomena in Guangdong, there remains a significant gap in converting promotional efforts into actual sales [10]. - Post-training, participants will continue to engage in local "network strong village" projects, ensuring the sustainability of the "rural internet celebrity" cultivation efforts [10][11].