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秒光!动辄数十万上百万人抢票,平均每数十人才能买到一张票
第一财经·2025-07-02 08:57

Core Viewpoint - The "Su Super" league has gained significant popularity and engagement among various demographics in Jiangsu, indicating a positive trend for football's growth and cultural integration in China [1][2][3]. Group 1: Audience Engagement - Over 95.2% of Jiangsu residents are aware of the "Su Super" league, with nearly one-third being very familiar with it [1]. - The league has attracted a diverse audience, with nearly 80% of the viewers being non-traditional football fans, driven largely by online discussions [1][2]. - The immersive experience of live matches has sparked increased interest in participating in football activities among local citizens [2]. Group 2: Economic Impact - The "Su Super" league is seen as a new engine for urban consumption, with over 80.4% of residents acknowledging its positive impact on daily life and spending [2]. - 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [2]. - A significant portion of the population (62.3%) is interested in purchasing merchandise related to the league, and 30.6% are keen on "ticket + cultural tourism package" deals [2]. Group 3: Ticket Demand and Attendance - Recent matches have seen record attendance, with ticket demand reaching hundreds of thousands, indicating a strong market for live sports events [3]. - For instance, a match between Changzhou and Nanjing had 760,000 ticket reservations, while another match saw over 140,000 total ticket requests [3]. - The high demand for tickets suggests a substantial growth opportunity for quality sports events in the region [3]. Group 4: Future Development - The National Development and Reform Commission plans to enhance the development of sports and cultural tourism, focusing on expanding fitness spaces, promoting outdoor sports, and integrating sports with cultural tourism [4].