Core Insights - The article discusses the entrepreneurial journey of Ni Zijun, who transitioned from running a successful charity to starting a business in the psychological services sector, driven by the increasing demand for mental health services and the advent of generative AI technology [3][4][5]. Group 1: Background and Motivation - Ni Zijun initiated the Beijing Happiness Public Welfare Foundation, which revealed a significant demand for psychological services, with a government procurement project worth 3.2 million yuan [3]. - The emergence of generative AI models, particularly GPT, inspired Ni Zijun to believe that AI would revolutionize the psychological services industry [4]. - Conversations with her mentor, Professor Peng Kaiping, highlighted the long-awaited potential for psychological services to flourish, especially post-pandemic [5][6]. Group 2: Company Formation and Development - In June 2021, Ni Zijun relaunched the company "Hou De Ming Xin," assembling a team that integrates technology and psychology [7][8]. - The company aims to empower psychological services using AI, focusing on individual needs [8][10]. - The establishment of the Happiness Science Museum in Taizhou, a collaboration with local government, marked a significant step in promoting positive psychology [11][13]. Group 3: Business Model and Services - The Happiness Science Museum offers six key functions, including psychological education, assessments, training, and one-on-one services, utilizing advanced technologies to enhance user experience [13][14]. - The company has a dual business model, serving both government (ToG) and individual clients (C端), with a significant portion of revenue currently coming from ToG [15][16]. - Plans to shift focus towards C端 services include family happiness programs and training for professionals in positive psychology [17][18]. Group 4: Industry Impact and Future Outlook - Ni Zijun has been instrumental in introducing Harvard's positive psychology to China, significantly impacting the field over the past 25 years [20][21]. - The company has achieved profitability within its first year, with revenues exceeding 10 million yuan and a 300% growth in the second year, reflecting strong market demand [31]. - The integration of AI in psychological services aims to address traditional challenges, providing timely, secure, and professional support to users [30].
清华女博士携手彭凯平打造AI心理机器人,第一年营收千万
创业邦·2025-07-03 04:22