造车新势力半年销量出炉：零跑首次登顶，小米反超蔚来，仅小鹏目标完成过半

Core Viewpoint - The new car manufacturing companies in China have shown significant growth in sales during the first half of 2025, with some companies achieving remarkable year-on-year increases, while others face challenges in maintaining their market positions [1][3]. Sales Performance Overview - In June 2025, several new car manufacturers reported their sales figures, with Leap Motor leading the pack with 222,000 units sold in the first half, marking a 155.7% increase year-on-year [1][2]. - Other notable performers include Hongmeng Zhixing with 52,700 units (14.3% increase), and Xiaomi Auto with over 25,000 units (150% increase) [2][3]. - Li Auto's sales grew only 7.8% to 203,800 units, indicating a slowdown in growth [3]. Market Position Changes - The competitive landscape among new car manufacturers is shifting, with Leap Motor entering the top tier and surpassing established players like Hongmeng Zhixing and Li Auto [5][6]. - Hongmeng Zhixing remains in the top tier but faces challenges with uneven sales distribution among its models, as the majority of its sales come from the Wenjie series [7][8]. - GAC Aion has seen a decline in sales, dropping out of the top tier, while NIO has also been surpassed by competitors, falling to seventh place despite a 30.6% year-on-year growth [3][5]. Target Completion Rates - The completion rates for annual sales targets vary significantly among manufacturers, with XPeng achieving 51.9% of its target, while others like Hongmeng Zhixing and NIO lag behind with 20.6% and 25.9% completion rates, respectively [11][15]. - Xiaomi and XPeng are positioned as potential leaders in achieving their sales targets, with Xiaomi's rapid growth and strong order numbers indicating a competitive edge [10][12]. Future Outlook - Leap Motor aims to increase its annual sales target from 500,000 to between 500,000 and 600,000 units, with a current completion rate of 44% [5][6]. - The second half of 2025 is expected to bring increased competition as manufacturers strive to meet their sales goals, particularly with the upcoming launch of new models [16].