越来越多小城突然爆红

Core Viewpoint - The article highlights the rapid growth of county tourism in China, driven by younger generations seeking unique travel experiences and supported by favorable policies and improved transportation infrastructure [1][2][3]. Group 1: County Tourism Growth - Since 2024, county tourism in China has experienced explosive growth, with an average of 5.81 million visitors and a year-on-year increase of 14.26% in total tourism revenue, which grew by 9.96% [1][2]. - The core consumer demographic for county tourism is primarily young people aged 18-34, with "post-90s" and "post-00s" making up 39.87% of this group, indicating a strong demand for relaxation and niche experiences [2][3]. Group 2: Policy and Infrastructure Support - Local governments are increasingly prioritizing high-quality development in the cultural and tourism sectors, aiming to create world-class tourism brands and enhance project leadership, which provides solid policy support for county tourism [2][3]. - The improvement of transportation networks and the rise of family car ownership have significantly contributed to the growth of county tourism, making it more accessible [3]. Group 3: Economic Impact and Consumer Behavior - The number of active consumers and order volume in county tourism has rapidly increased, with a 19.6% year-on-year growth in consumers and a 22.6% increase in order volume on Meituan's platform in 2024 [3]. - Local residents are also increasing their tourism spending, reflecting a broader trend of rising income and consumption levels in county areas [3]. Group 4: Case Study - Anji County - Anji County has transformed its tourism from day trips to in-depth experiences, with 34.02 million visitors and a total tourism revenue of 47.56 billion yuan in 2024 [4]. - Anji is notable for having the highest number of high-end hotels and a significant number of homestays, with over 40,000 people employed in tourism-related jobs, contributing over 20% to farmers' direct income [4]. Group 5: Regional Characteristics and Trends - Zhejiang Province is highlighted for its diverse tourism resources and effective policy support, which integrates scattered tourism assets and promotes new tourism formats appealing to younger audiences [5]. - Specific local attractions, such as the "Kailang Street" in Zhuji and the Yiwu International Trade City, have become popular destinations, drawing significant visitor numbers and showcasing the unique products of the region [5].