Core Viewpoint - The article highlights the success story of a small barbecue shop in Changzhou, which gained unexpected popularity after sponsoring a local sports event, showcasing the potential of grassroots businesses in a supportive economic environment [2][4][29]. Group 1: Business Environment - The barbecue shop, "Dongha," is located in a modest setting within a hardware market, contrasting with the high-profile sponsors of the local sports league, which include major brands like JD.com and Jiangsu Bank [2][3]. - The sponsorship cost for the shop was 100,000 RMB, a significant investment for a small business, yet it received equal treatment alongside larger sponsors during the event [2][4]. - The local government and departments provided support during the shop's surge in popularity, demonstrating a collaborative approach to fostering small businesses [10][29]. Group 2: Business Growth and Challenges - Following the sponsorship, the shop experienced a dramatic increase in customer traffic, with previously late-night sales now peaking much earlier, leading to operational challenges [10][11]. - The owner expressed concerns about maintaining customer satisfaction amidst the chaos of increased demand, highlighting the pressures faced by small businesses during rapid growth [11][30]. - The shop's success is attributed to its commitment to quality, using fresh ingredients and maintaining a focus on customer experience despite the lack of sophisticated business practices [22][23]. Group 3: Personal Journey and Community Impact - The owner transitioned from a background in education and previous failed ventures to running the barbecue shop, reflecting resilience and adaptability in the face of challenges [24][25]. - The shop has become a community hub, providing opportunities for local workers and fostering a sense of belonging among diverse individuals [32][33]. - The owner emphasizes the importance of giving back to the community, as seen in their support for local sports and initiatives, reinforcing the idea that small businesses can have a significant social impact [28][29].
中国足球最“穷”赞助商:我没有滔天的背景,借了5000块钱才过的年
凤凰网财经·2025-07-03 12:32