Core Viewpoint - The trend of high-star hotels setting up street stalls is a response to the declining business environment, driven by factors such as reduced corporate dining and changing consumer behavior [21][31][44]. Summary by Sections Hotel Street Stalls Trend - High-star hotels across various cities in China, including Henan and Shanxi, have started setting up food stalls outside their premises, offering affordable meals to attract customers [4][6][17]. - This trend has gained momentum, with hotels like the Shaoxing International Hotel and others participating in this new business model, which has proven popular among locals [12][16]. Reasons for the Shift - The hospitality industry has faced significant challenges this year, particularly in corporate dining, due to stricter regulations and changing consumer habits [21][22]. - A notable decline in business travel and corporate events has forced hotels to adapt their strategies, with many now focusing on lower-cost food options to maintain cash flow [27][31]. Changing Consumer Behavior - Consumers are increasingly seeking value for money, leading to a shift away from high-end dining experiences to more affordable options [28][30]. - The perception of luxury has changed, with many customers now willing to queue for affordable meals from high-star hotels that were previously considered too expensive [30][32]. Long-term Implications - The move to street stalls is not merely a temporary fix but indicates a potential long-term shift in the business model of high-star hotels, which may need to embrace both high-end and mass-market offerings [43][44]. - The industry is exploring ways to adapt their dining services, including the retailization of meals and leveraging online platforms for sales [42][43].
国内五星酒店纷纷卷地摊,什么信号?
创业邦·2025-07-04 03:35