40℃热炸了，比天气更热的是“新高温经济”

Core Viewpoint - The article discusses the emergence of a "new high-temperature economy" driven by extreme heat events, highlighting both the challenges and opportunities presented by climate change. Group 1: Extreme Heat Events - Cities across China, including Hangzhou and Beijing, have experienced unprecedented high temperatures, with some areas recording temperatures above 40°C [2][3][9] - The World Meteorological Organization reports that 2023 is the hottest year on record, with global average surface temperatures rising by 1.55°C compared to pre-industrial levels [12][16] - Predictions indicate that extreme heat events will continue to increase in frequency and intensity, affecting various regions globally [19][20] Group 2: Economic Impact - High temperatures are disrupting industrial operations, leading to reduced production efficiency and increased maintenance costs for machinery [25][26] - The extreme heat has resulted in a significant decline in the average return on assets (ROA) for companies, with a 10-day increase in extreme heat days potentially lowering ROA by 1.38 percentage points [28] - Agricultural yields are also expected to decline, with predictions indicating a 30%-40% reduction in global food production by 2040 due to rising temperatures [32][33] Group 3: New Market Opportunities - The demand for cooling equipment has surged, with air conditioning sales in major Chinese cities increasing significantly during the summer [42][43] - There is a notable rise in sales of personal cooling products, such as portable fans and sun protection items, reflecting changing consumer needs [46][45] - The heat wave is fostering the development of new industries, including climate-adaptive building materials and climate-smart wearable devices, as companies seek to innovate in response to rising temperatures [49][50] Group 4: Consumer Behavior Changes - The search for "cooling travel destinations" has increased dramatically, with a 664% rise in searches for summer vacation spots that offer relief from the heat [53] - Consumers are adapting their lifestyles to cope with extreme temperatures, leading to changes in shopping patterns and service delivery, such as nighttime operations for restaurants and logistics [27][40]