小米才是特斯拉“真正的威胁”

Core Viewpoint - Tesla's global sales have declined for two consecutive quarters, facing challenges from Chinese competitors like BYD and Xiaomi, which are rapidly gaining market share in the electric vehicle (EV) sector [1][3][9]. Group 1: Tesla's Sales Decline - Tesla's global sales dropped by 13% year-on-year in Q2, totaling 384,122 vehicles, marking a significant decline over two quarters [3]. - The absence of CEO Elon Musk from daily operations has contributed to operational chaos and a loss of customer trust [3][5]. - Tesla's sales in China have decreased for eight consecutive months, exacerbated by a lack of new vehicle launches over the past year and a half [5][7]. Group 2: Competition from Chinese Companies - BYD surpassed Tesla in EV sales for the first half of 2023, becoming the top seller in the market [1][7]. - Xiaomi's new EV model, YU7, is priced 10,000 yuan lower than Tesla's Model Y and offers 40% more range, showcasing superior cost-performance [7][8]. - Xiaomi's entry into the EV market has been marked by a business model that leverages software revenue post-sale, posing a significant threat to Tesla's future growth strategy [7][8]. Group 3: Market Dynamics and Policy Implications - The U.S. government's tough stance on China, including high tariffs, is inadvertently benefiting Chinese EV manufacturers by strengthening their supply chains [9]. - China holds over 60% of the global market share in battery production, which is crucial for EV manufacturing, while U.S. EV companies face potential competitiveness issues due to the planned removal of subsidies [9]. - As of 2024, Chinese companies are projected to hold 55% of the global EV market share, compared to just 21% for U.S. companies, indicating a widening gap [9].