OLED显示器3个趋势：谁在入局、价格怎么降、规格怎么卷？

Core Viewpoint - The OLED display market is experiencing rapid growth driven by increasing brand participation, decreasing prices, and expanding specifications, particularly in the gaming sector [1][2]. Group 1: Brand Participation - The number of brands entering the OLED display market has been steadily increasing, particularly for QD-OLED displays, which are more aggressively priced and planned for shipment compared to W-OLED displays [3]. - Notable brands such as AOC and Nubia are set to launch QD-OLED displays in the second half of 2024, followed by Dell, HP, and Acer in the first half of 2025 [3]. Group 2: Pricing Trends - Over the past year and a half, the prices of OLED displays have consistently decreased, with some products experiencing price drops of up to 50% year-over-year due to promotional efforts and government subsidies [6]. - QD-OLED displays are priced more competitively than W-OLED displays across various promotional periods, primarily due to the more aggressive pricing of QD-OLED panels [7]. Group 3: Specification Expansion - OLED displays have been continuously introducing new specifications to attract consumers, including the launch of 27-inch and 32-inch QD-OLED products in the first half of 2024 [10]. - The competition between W-OLED and QD-OLED displays is intensifying, with W-OLED expected to respond to QD-OLED's 500Hz products by introducing a 27-inch 2K 540Hz model [10]. - The market is shifting towards 27-inch and 32-inch displays, with larger sizes like 42-inch and 48-inch W-OLED displays gradually fading from the market [10].