经济观察报·2025-07-04 10:22Core Viewpoint - The article highlights the divergent sales trends among various automotive brands in China, particularly focusing on the performance of brands based on their average selling prices, with lower-priced brands experiencing significant growth while higher-end brands face challenges [2][11]. Group 1: High-End Brands Performance - In the high-end segment (average price above 300,000 yuan), AITO's total deliveries in June reached 44,700 units, a year-on-year increase of 4.45% [3]. - Li Auto delivered 36,300 vehicles in June, a decline of 24.06% year-on-year, with a total of 203,900 units delivered in the first half of the year, up 7.91% [3]. - NIO delivered 14,600 vehicles in June, a year-on-year increase of 17.52%, but saw a 3.03% decline in total deliveries for the first half of the year [3]. - Lantu Automotive achieved over 10,000 units in June, marking an 83% increase year-on-year, with a total of 56,100 units delivered in the first half, up 85% [4]. - The performance of other high-end brands like Equation Leopard and Tengshi also showed significant growth, with Equation Leopard's June sales up 605.3% year-on-year [6]. Group 2: Mid-Range Brands Performance - In the mid-range segment (average price between 200,000 and 300,000 yuan), Xiaomi Auto delivered over 25,000 units in June, up from over 10,000 units last year, with a total of over 150,000 units delivered in the first half [10]. - Zeekr's sales in June were 16,700 units, a year-on-year decline of 16.93%, with a total of 90,700 units delivered in the first half, up 3.27% [8]. - Avita's June deliveries reached 10,000 units, reflecting a 117% year-on-year increase [10]. Group 3: Low-End Brands Performance - In the low-end segment (average price below 200,000 yuan), Leap Motor delivered 48,000 units in June, a year-on-year increase of over 138%, with a total of 221,700 units delivered in the first half, up 155.68% [11]. - Xiaopeng Motors delivered 34,600 units in June, a year-on-year increase of 224%, with a total of 197,200 units delivered in the first half, up 279% [11]. - Deep Blue Automotive achieved deliveries of 29,900 units in June, a 79% increase year-on-year, with a total of 143,200 units delivered in the first half, up 70.81% [12].