芯片人去德国！一口气看两场行业大展

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the Business Trip - The company is organizing a business trip to Germany from September 4 to September 14, focusing on understanding the European electronic industry's trends and demands through visits to major cities and participation in key exhibitions [3][4]. - The trip will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: Exhibition Details - IFA is one of the largest international exhibitions for consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme this year [4]. - IAA is one of the top five auto shows globally, featuring 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [4][5]. Group 3: Activities and Networking Opportunities - The trip will include deep-dive salons to facilitate connections with local resources, building on previous successful networking events held during past exhibitions [6]. - Participants will have the opportunity to visit key companies and universities, gaining firsthand insights into the industry and establishing valuable contacts [7][10]. Group 4: Itinerary Highlights - The itinerary includes visits to significant cities such as Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing distinct industrial characteristics [7]. - Specific visits to notable companies like GlobalFoundries and Mercedes-Benz are planned, along with tours of educational institutions like the Technical University of Munich [19][21][22]. Group 5: Historical Context and Experience - The company has organized multiple business trips to Germany since 2018, accumulating extensive experience and local resource networks, which enhance the effectiveness of the current trip [10][12]. - The previous trips have included visits to various countries, allowing for continuous optimization of itineraries based on industry feedback [10].