Core Viewpoint - The article discusses the launch of Douyin's "Building a Civilized Live Broadcast: 2025 Summer Minor Protection" initiative in Wuhan, aimed at enhancing the protection of minors in live streaming environments through regulatory collaboration and strict guidelines for content creators [1]. Group 1: Douyin's Initiatives - Douyin has established a "Wuhan-Douyin Live Broadcast Minor Protection Agile Mechanism" to facilitate real-time communication and rapid response to issues related to minors [1]. - The platform prohibits live streamers from inducing minors to make monetary donations and restricts minors under 16 from appearing in live broadcasts [1]. - Since the beginning of 2025, Douyin has intercepted up to 400,000 instances of minor donations daily and has suspended 15,000 accounts for violations related to minor donations [1]. Group 2: Refunds and Parental Guidance - Douyin has assisted 42,000 families in obtaining refunds for minor donations and is committed to streamlining the refund process for eligible families [2]. - A report indicates that during the summer of 2024, 60% of surveyed minors did not engage in any online spending, with only 0.46% spending on live stream donations [2]. - Douyin encourages parents to activate the "minor mode" on devices, which restricts spending capabilities for users under 14 [2]. Group 3: Industry Regulations - Tencent and NetEase have also implemented summer gaming restrictions for minors, limiting playtime to specific hours and total durations [3][5]. - Tencent's regulations allow minors to play games only on Fridays, Saturdays, and Sundays for a total of 27 hours throughout the summer [9]. - NetEase has similar restrictions, permitting minors to log in only during designated hours, reinforcing the industry's commitment to preventing excessive gaming among minors [9].
抖音新规定,禁止!
证券时报·2025-07-05 02:57