第一财经·2025-07-05 12:35Core Viewpoint - The article highlights the rapid growth and commercial success of the Suzhou Super League (苏超), emphasizing its increasing popularity, sponsorship expansion, and positive impact on local economies and related industries [3][4][5][6]. Sponsorship Growth - The number of sponsors for the Suzhou Super League has significantly increased, from 6 initial sponsors to a total of 27, including major companies like JD.com, Yili, and Xiaomi [3][4]. - The categories of sponsorship have expanded, with official strategic partners increasing from 1 to 8, official sponsors from 1 to 4, and official suppliers from 2 to 7 [3]. Economic Impact - The Suzhou Super League has stimulated local consumption, with online leisure spending in Jiangsu province increasing by approximately 40% year-on-year since the league's inception [4]. - Hotel bookings in host cities have surged, with five-star hotel reservations increasing by over 59% and ticket sales for attractions rising by over 255% [5]. - Consumer interest in sports-related products has also grown, with sales of football gear and apparel increasing by over 60% in June [5]. Brand Influence and Local Development - The league has enhanced the brand influence of local cities, becoming a tool for attracting investment and talent [6][7]. - The presence of corporate representatives from high-tech sectors at matches indicates a dual interest in sports and investment opportunities [7]. Future Prospects - The success of the Suzhou Super League is prompting other regions, such as Jiangxi, to consider launching similar leagues, indicating a potential trend in local sports development [10]. - The article suggests that the league's popularity reflects a broader demand for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [8][9].