上海乐高乐园，黄牛都不愿炒

Core Viewpoint - The article highlights the rapid expansion of theme parks in China, particularly during the summer of 2025, driven by a focus on family-oriented entertainment and the recovery of the "happy economy" post-pandemic [2]. Group 1: New Theme Parks Opening - Shanghai LEGO Land officially opened on July 5, 2025, becoming the largest LEGO park globally and the first in China, featuring eight themed areas and over 75 interactive attractions [3][5]. - In addition to Shanghai LEGO Land, at least eight theme parks opened or were renovated in China between June and August 2025, marking a significant increase compared to previous years [8][9]. Group 2: Visitor Trends and Ticket Pricing - The peak ticket price for Shanghai LEGO Land is set at 549 yuan, with adult tickets ranging from 319 to 599 yuan, while children's tickets are priced between 255 and 479 yuan [5][7]. - Despite the high ticket prices, there was no significant ticket scalping observed on the opening day, contrasting with the experiences of other major parks like Shanghai Disneyland [5][7]. Group 3: Market Dynamics and Economic Impact - The surge in theme park openings is attributed to the pause in construction during the pandemic, with many projects completing their development in 2023, coinciding with the peak summer season for visitor traffic [9][10]. - The opening of new parks is expected to generate substantial economic benefits, with a notable increase in hotel bookings in the vicinity of Shanghai LEGO Land, which saw a 3.5 times year-on-year increase [11][12]. Group 4: Competitive Landscape - The competition among theme parks is intensifying, with a notable recovery in visitor numbers this summer compared to 2024, as operators enhance their offerings to attract guests [14][16]. - The article indicates that while major international parks like Disneyland are also affected, local parks are gaining popularity, with some experiencing significant increases in booking volumes [16].