Core Viewpoint - The article discusses the recent actions taken by the Beijing Cyberspace Administration to address malicious marketing practices in the short video sector, highlighting specific cases of accounts engaging in deceptive and harmful behaviors [1][2][3][4]. Malicious False Staging - Accounts such as "爱玩车" exploited tragic narratives like "磕头求雨" to attract donations under the guise of "helping farmers" and "poverty alleviation" [1] - Other accounts, like "古哥", staged content featuring impoverished rural children to gain sympathy and increase followers [1]. Dissemination of False Information - The account "是小**" was found to have fabricated suicide information, which was confirmed by relevant authorities [2] - Another account, "东方", created false narratives about flooding by manipulating images and information [2]. Violation of Public Morality - Accounts such as "摄影师" and "街拍*" shared content without the consent of individuals, potentially infringing on their privacy and image rights [3] - The account "冉" frequently posted videos themed around "escorting girls home at night," raising concerns about sensationalism for views [3]. - Accounts like "甜心*" engaged in lowbrow content by filming in public spaces and incorporating suggestive elements to provoke vulgar interactions [3]. Illegal Traffic Marketing - Accounts like "心可**" created tragic personas, posing as delivery workers to exploit public goodwill for profit [4] - The account "**姐妹" fabricated stories of abandonment and severe injuries to generate attention and traffic through repetitive, sensationalized narratives [4]. Future Actions - The Beijing Cyberspace Administration plans to strengthen the responsibility of local platforms in managing content and continue efforts to combat malicious marketing practices in the short video industry, aiming for a healthier online environment [5].
北京市网信办:一批账号被禁言、关闭!
中国基金报·2025-07-06 16:02