Core Viewpoint - The recent trend of luxury hotels in Zhengzhou engaging in street vending has sparked significant public interest, showcasing a shift in strategy to attract more customers and redefine perceptions of high-end establishments [1][3]. Group 1: Hotel Street Vending - A five-star hotel in Zhengzhou reported a daily revenue of approximately 30,000 yuan from street vending, selling items like crayfish at 38 yuan per pound, with all stock sold out within 37 minutes [1]. - The hotel management expressed indifference to criticisms regarding the perceived loss of prestige from street vending, emphasizing the success of the initiative [1]. Group 2: Customer Reactions - Customers have shown positive responses to the pricing and quality of food offered at these hotel street stalls, with many stating that the prices are comparable to local options [3]. - The initiative has attracted new customers who previously hesitated to visit the hotel, indicating a successful outreach strategy [3]. Group 3: Broader Industry Trends - Many luxury hotels are adopting similar strategies, such as selling "leftover" blind boxes and offering affordable breakfast options, to increase foot traffic and revenue [8]. - Examples include the Hilton Garden Inn in Shenzhen selling blind boxes of unsold food at a significant discount and various hotels offering breakfast packages at low prices [8]. Group 4: Industry Performance Metrics - Data from the Beijing Municipal Bureau of Culture and Tourism indicates a decline in the number of five-star hotels, with a drop from 850 in 2020 to 736 by the third quarter of 2024, reflecting a loss of 114 hotels in less than five years [9]. - The average room price for five-star hotels fell to 599.72 yuan, a year-on-year decrease of 4.78%, with an average occupancy rate of only 60.73% [9].
五星级酒店摆地摊日入3万元，出摊37分钟售罄！经理：不在乎别人说摆地摊掉价
新浪财经·2025-07-07 00:43