第一财经·2025-07-07 06:09Core Viewpoint - Baidu announced its largest search engine overhaul in a decade during AI Day, aiming to transform the traditional search model into an AI-driven experience, emphasizing a shift from merely providing links to delivering comprehensive answers and services [3][5]. Group 1: Search Engine Transformation - Baidu is upgrading its search box to an "intelligent box," allowing users to input natural language queries without the previous character limit, enabling complex and creative requests [5]. - The search results page will not only provide links but also generate content results, including charts and videos, and integrate services like travel bookings directly within the search results [5][6]. - Baidu has established a "search open platform" with 18,000 MCP services available for integration, which may evolve into a new revenue stream through potential fees for service placements [6]. Group 2: Competitive Landscape - Traditional search engines, including Baidu and Google, are cautiously transitioning to AI search and Q&A formats due to concerns over declining ad revenues from traditional bidding systems [7]. - Baidu faces greater competitive pressure in the domestic market compared to Google, with various AI-native chatbots and search engines rapidly changing user information retrieval habits [11][12]. - Other companies, such as Alibaba and Tencent, have already implemented significant upgrades to their search products, further intensifying the competition for Baidu [11][12].