五星级酒店集体摆摊了，什么情况？

Core Viewpoint - The article discusses the emerging trend of luxury hotels setting up street stalls to sell affordable food, reflecting a significant shift in the hospitality industry towards more accessible pricing and consumer engagement [6][19]. Group 1: Hotel Street Stall Trend - Several luxury hotels across China, including the Yonghe Platinum Hotel in Zhengzhou and the Ritz-Carlton in Tianjin, have started selling food at prices ranging from 10 to 30 yuan, contrasting sharply with their high room rates and dining costs [4][8][10]. - The trend has gained traction on social media platforms, with the hashtag 酒店摆摊 on Douyin surpassing 10 million views, indicating widespread public interest [6]. Group 2: Consumer Reception - Consumer feedback has been largely positive, with many expressing curiosity about the quality of food offered by star-rated chefs at lower prices, which has increased foot traffic to these hotels [15][18]. - However, some consumers criticize the initiative as a marketing gimmick, claiming that the portion sizes are small and the value is not as high as expected [17]. Group 3: Financial Viability - The revenue generated from these street stalls varies significantly among hotels, with some reporting daily sales of 1,000 to 30,000 yuan, but the overall profitability remains uncertain due to high operational costs [18][27]. - The article highlights the challenge of maintaining a luxury brand image while adopting a low-cost strategy, which could potentially dilute consumer perceptions of the hotel's value [19][27]. Group 4: Industry Challenges - The rise of street stalls is partly attributed to the impact of new regulations, such as the "ban on alcohol," which has led to a decline in hotel revenues, with some establishments reporting a 20% drop in sales [22][24]. - The overall hotel industry has been facing challenges, including a decrease in average room revenue and occupancy rates, as well as a significant drop in wedding registrations, which traditionally contribute to hotel income [25][24].