深度丨钢铁水泥业发力“反内卷”

Core Viewpoint - The article discusses the "anti-involution" policies in the cement and steel industries, highlighting the need for production cuts and capacity adjustments to stabilize prices and improve profitability amid declining demand and prices [1][4][14]. Cement Industry - The China Cement Association issued an opinion on July 1, emphasizing the importance of capacity replacement policies for optimizing the cement industry's structure and promoting high-quality development [3][4]. - Major cement-producing provinces like Shandong and Sichuan are implementing staggered production plans during the flood season, with kiln stoppages of 20 days and 15 days respectively in July [3]. - The cement industry is experiencing a downturn, with profits expected to decline from 680 billion yuan in 2022 to 320 billion yuan in 2023 and further to 120 billion yuan in 2024, potentially leading to losses in 2025 if competition remains intense [12][16]. Steel Industry - The steel market is also facing significant price declines, with the average price index for ordinary steel expected to drop to 3,506 yuan/ton in 2025, down 331.6 yuan/ton from the previous year [7]. - Steel prices have decreased by 6.51% since the beginning of the year and 16.25% compared to the same period last year, indicating a challenging market environment [8]. - Steel companies in Tangshan are set to implement hard production cuts from July 4 to 15, aiming to reduce iron production capacity by approximately 50,000 tons per day [9]. Market Dynamics - The overall demand for cement and steel is declining, with the construction sector showing insufficient project starts, leading to increased operational pressures on companies [4][12]. - The article notes that the "anti-involution" movement is a response to the oversupply and fierce competition in the market, aiming to prevent systemic collapse in the industry [16][18]. - Analysts suggest that the current market conditions necessitate a long-term mechanism to address overcapacity and promote high-end differentiation in production to enhance competitiveness and profitability [18].