商家备战“苏超”，江苏休闲玩乐订单成华东地区第一

Core Viewpoint - The "Su Super" event is significantly boosting consumer spending in Jiangsu Province, particularly in leisure and entertainment sectors, with online orders for leisure activities increasing by approximately 40% year-on-year since the event began [1][2]. Group 1: Impact on Local Businesses - Local businesses, such as restaurants and bars, are investing in facilities like televisions to enhance the viewing experience for fans, indicating a proactive approach to capitalize on the event's popularity [4][6]. - On July 5, a local restaurant experienced a surge in customer engagement and sales, with a notable increase in average spending per customer and a longer dining duration due to the event [6][7]. - The event has revitalized local businesses that were previously affected by adverse weather conditions, demonstrating its role as a catalyst for economic recovery in the hospitality sector [7]. Group 2: Consumer Behavior and Spending Trends - On July 5, the city of Nanjing recorded 254,000 spectators at venues showing the matches, leading to a 30.1% year-on-year increase in total foot traffic and a 16.5% rise in sales, amounting to 340 million yuan [7]. - The demand for dining and accommodation services surged, with a 30.2% increase in restaurant orders and a 59.4% rise in bookings for five-star hotels compared to the previous year [8][11]. - The event has diversified consumer spending, with foot traffic in massage and wellness establishments also increasing significantly, as fans seek relaxation before matches [10]. Group 3: Nighttime Economy Boost - The adjustment of match timings to later in the evening has stimulated nighttime consumer activity, with a 43% year-on-year increase in nighttime leisure spending [12]. - The introduction of themed packages by leisure businesses has seen an 856% increase in participation since the event's inception, highlighting the growing trend of nighttime entertainment [12].