Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [2][9]. Group 1: Jay Chou's Douyin Entry - Jay Chou officially announced his entry into Douyin, launching his second Chinese social media account "Zhou Tongxue," which features his iconic cartoon avatar [1]. - The entry has sparked widespread discussion online, with the "Jay Chou enters Douyin" topic trending at number two on the hot search list [1]. - As of the report, Jay Chou's Douyin account has surpassed 2.1 million followers [3]. Group 2: Stock Performance of Superstar Legend - Following Jay Chou's Douyin entry, Superstar Legend's stock price surged, with an intraday increase exceeding 100%, reaching a peak of 12.86 HKD per share [9][11]. - The company, founded by Jay Chou's mother, primarily generates revenue from activities related to Jay Chou, including concerts, endorsements, and sales of merchandise [11]. Group 3: Financial Performance of Superstar Legend - In 2024, Superstar Legend achieved a revenue of 584 million CNY, reflecting a year-on-year growth of 35.75%, and a net profit of 56 million CNY, up 62.40% year-on-year [12]. - The company has adopted an IP empowerment business model, leveraging popular IP content to drive sales of its products [12]. Group 4: Marketing and Expansion Activities - Superstar Legend is actively promoting its star IP and expanding its operations, including hosting themed events and pop-up stores related to Jay Chou's concert tour [13]. - The company has also ventured into international markets, with exhibitions in regions like Japan, marking its efforts to expand the reach of the "Zhou Tongxue" IP globally [13].
周杰伦，概念股飙涨！