Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [1]. Group 1: Company Overview - Superstar Legend (06683.HK) is primarily engaged in businesses related to Jay Chou, including concerts, endorsements, and sales of merchandise linked to his intellectual property [11]. - The company was founded by Jay Chou's mother, Ye Huimei, who serves as the controlling shareholder [11]. Group 2: Financial Performance - In 2024, Superstar Legend reported a revenue of 584 million yuan, representing a year-on-year growth of 35.75%, and a net profit of 56 million yuan, up 62.40% from the previous year [11]. - The company's business model focuses on leveraging popular IP content to drive sales and enhance brand visibility [11]. Group 3: Recent Developments - Jay Chou's Douyin account has gained over 2.1 million followers shortly after its launch, marking his return to Chinese social media after five years [1]. - The stock price of Superstar Legend surged over 100%, reaching a peak of 12.86 HKD per share following Chou's announcement [9]. - The company has been actively promoting its IP through various events, including the "Finding Zhou Tongxue" campaign, which features pop-up stores and cultural activities in multiple cities [12].
周杰伦正式入驻抖音！概念股飙涨→