刚刚，大涨100%！周杰伦，彻底引爆！

Core Viewpoint - The stock price of Superstar Legend surged significantly following Jay Chou's entry into Douyin, indicating strong market interest in celebrity-driven IPs and their potential for revenue generation [1][2]. Company Overview - Superstar Legend, established in 2017, focuses on IP creation and operation as well as new retail, and is listed on the Hong Kong Stock Exchange [2][5]. - The company has developed two major celebrity IPs: "Zhou Tongxue" (Jay Chou) and "Liu Jiaolian" (Liu Genghong), with a combined fan base of 200 million [1][5]. Financial Performance - In 2024, Superstar Legend reported revenues of 584 million yuan, a year-on-year increase of 35.75%, and a net profit of 56.05 million yuan, up 62.4% [3]. - The new retail segment generated approximately 270 million yuan in revenue, reflecting a growth of about 12.5% compared to 2023 [4]. IP Development and Events - The company has successfully launched various television programs, including "Zhou You Ji 2" and "Le Lai Le Kuai Le," which have achieved high viewership ratings and significant social media engagement [3]. - Superstar Legend has organized multiple online and offline events, including a fitness carnival and a concert featuring Liu Genghong [3]. Strategic Partnerships - The company has a long-term IP licensing agreement with Jay Chou's management company, allowing for extensive collaboration in various entertainment sectors [5]. - Superstar Legend has also ventured into digital content, creating a digital avatar for Jay Chou and expanding its IP licensing into the metaverse [6]. Market Positioning - The company has carved out a unique monetization path by integrating self-owned celebrity IPs with content-driven scenarios and new retail, establishing a strong competitive barrier [7]. - The effective media operations and event planning around its core assets, Jay Chou and Liu Genghong, have significantly enhanced their social influence and extended the lifespan of their IPs [7].