Core Viewpoint - The event "Xiangjie Night" was held to enhance the luxury positioning of the Xiangjie brand, with the introduction of the new star logo "Huanyu Zhi Xing" and the announcement of a new model set to launch in the fall of 2025 [1][4]. Group 1: Brand Development - The new star logo "Huanyu Zhi Xing" aims to provide a more distinct visual identity for the Xiangjie brand while further elevating its luxury status [1][4]. - The next model from Xiangjie is planned to be a travel car, expected to be launched in the fall of 2025 [4][6]. - The Xiangjie brand is part of a broader strategy by BAIC Group to transform its high-end manufacturing capabilities, with a commitment to "ALL IN Xiangjie" [3][4]. Group 2: Market Performance - The Xiangjie S9 model delivered 4,154 units in June, representing a month-on-month growth of 94.7%, securing the top position in the category of new energy sedans priced above 300,000 yuan [7]. Group 3: Industry Collaboration - The "Five Realms" logo, which includes the Xiangjie brand, will adopt a hexagonal shape, continuing the family design language of Hongmeng Zhixing [6][7]. - The collaboration between Chery and SAIC is also progressing, indicating a trend of partnerships in the automotive industry [2]. Group 4: Leadership Response - Yu Chengdong, Huawei's executive director, addressed the controversy surrounding a video that suggested he was "sleeping while driving," emphasizing the need for legal regulations to enable the arrival of Level 3 autonomous driving [10][11].
余承东,回应“开车睡觉”
新华网财经·2025-07-09 07:16