证券时报·2025-07-09 08:04Core Viewpoint - The lithium battery industry is currently facing a "price competition" crisis, transitioning from previous "capacity expansion" issues, leading to a consensus on the need for "anti-involution" strategies to improve profitability and sustainability [3][5][7]. Group 1: Industry Challenges - The lithium battery sector is experiencing severe price competition, with many companies struggling to maintain profitability as prices approach cost levels [5][7]. - A significant number of listed companies in the lithium battery sector reported declining net profits, with 65 out of 104 companies experiencing profit drops last year [5]. - The rapid expansion of production capacity in previous years has resulted in an oversupply, while market growth has slowed, leading to a shift from "capacity competition" to "price competition" [7][10]. Group 2: Calls for Action - Industry associations have recently issued initiatives urging companies to focus on quality and innovation rather than price competition [9][10]. - The Chinese Battery Industry Association and the China Plastics Processing Industry Association have called for enhanced collaboration within the industry to promote healthy development [9]. - There is a push for supply-side reforms to accelerate the exit of outdated production capacity, with suggestions for a structured mechanism to phase out inefficient companies [10][12]. Group 3: Technological Innovation - Technological innovation is seen as a key strategy for the industry to shift from "price competition" to "value competition," emphasizing the importance of quality and safety [13][20]. - Industry leaders have highlighted the necessity of improving technology and quality standards to combat the current challenges [14][15][16]. - The introduction of new safety standards in 2025 is expected to raise industry entry barriers and further accelerate the exit of outdated capacity [19][21]. Group 4: Market Adjustments - Companies are beginning to reassess their expansion plans in light of current market conditions, with some halting or terminating previously planned projects [11][12]. - The market is witnessing a cautious approach to capacity expansion, with firms conducting thorough market assessments before investing [12]. - The focus is shifting towards creating competitive advantages through innovative products and technologies, as seen with leading companies launching new battery products [18][19].