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Core Viewpoint - Porsche's sales in the Chinese market are under significant pressure, with a notable decline in both global and local sales figures in recent years [2][4]. Group 1: Sales Performance - In the first half of 2023, Porsche's global sales reached 146,000 units, a year-on-year decrease of 6%, with a 28% drop in the Chinese market [2]. - China was Porsche's largest single market in 2015, but sales peaked in 2021 at nearly 100,000 units, followed by a decline in 2022 and a further drop in 2023 [2][4]. - In 2024, Porsche's deliveries in China fell to 56,900 units, marking a 28% decrease compared to the previous year [2]. Group 2: Market Challenges - The decline in sales is attributed to rapid changes in the Chinese market, with Porsche failing to keep pace with evolving consumer demands [2][3]. - The rise of domestic electric vehicle brands is eroding Porsche's market share in the luxury car segment, compounded by the slow development of Porsche's electric vehicle offerings [2][3]. Group 3: Strategic Adjustments - Porsche plans to stop selling electric vehicles in China within the next two to three years, as current models have not met market expectations [3]. - The company is implementing a comprehensive restructuring plan starting in 2025, which includes reducing approximately 1,900 jobs and not renewing 2,000 fixed-term contracts [5]. - Porsche aims to optimize its dealer network and increase local R&D efforts, with plans to reduce the number of sales outlets in China from about 140 to approximately 100 by 2027 [5].