第一财经2025年度品牌力量评选正式启动案例征集！

Core Viewpoint - The article discusses the upgrade of the "Future Business Show" by Yicai Media, focusing on the evaluation of brand power and innovation through a comprehensive annual assessment of brands across various consumer sectors [1][2]. Group 1: Event Overview - The "Future Business Show" has been held annually for seven years, gathering industry leaders to discuss trends and brand preferences based on extensive reader feedback [1]. - The event has covered over 60 consumer sectors and connected more than 2000 brands and brand representatives [1]. Group 2: Key Themes for 2025 - The 2025 edition will focus on seven key themes: 1. Timeless Innovation - Brands that withstand the test of time and market fluctuations 2. Omni-channel Practice Star - Excellent cases of integrated multi-channel collaboration 3. Growth Representative - Brands with significant market influence and fastest sales growth 4. Phenomenal Products - Bestsellers on both shelves and social media platforms 5. Voice Creators - Experts in content output across social media, excelling in both self-created and user-generated content 6. Beneficial Business Design - Brands addressing contemporary issues and promoting new consumption concepts 7. Aha Moments - Breakthroughs in product, design, advertising, channels, technology, or creativity [3]. Group 3: Market Dynamics - The article emphasizes that in a competitive market, branding differentiates products, and the changing environment leads to the rise and fall of brands, highlighting the importance of media's third-party perspective in recognizing enduring and influential brands [3]. Group 4: Participation and Evaluation Process - Each brand can submit up to three cases for evaluation, with each case limited to one award dimension to avoid duplication [6]. - A panel of 15 senior judges from various fields will review and score the submissions, with results announced in September [6].