贴脸雷军、借号蹭流、血统暴论，智界高管急了

Core Viewpoint - The article discusses recent controversies surrounding Hai Lantian, the product director of Zhijie, and the brand's public image, highlighting the challenges faced by the high-end smart car brand in managing its reputation and communication strategies [1][3][5]. Group 1: Recent Events - Hai Lantian's social media post about Zhijie's logo, which tagged Lei Jun, was deleted shortly after, raising questions among netizens about the appropriateness of the action [1]. - Zhijie's recent live stream event faced backlash from viewers, leading to an abrupt termination of the broadcast. Hai Lantian issued multiple apologies and reassured the audience that the situation was under control [3]. - Hai Lantian's profile description stating "Zhijie is pure-blood Hongmeng Zhixing" has drawn significant attention and speculation from netizens regarding its implications [5]. Group 2: Brand Performance - Zhijie is a high-end smart car brand created through a collaboration between Huawei and Chery Automobile, part of the Hongmeng Zhixing ecosystem. It is one of five brands under this system, with the others being Wenjie, Xiangjie, Zunjie, and Shangjie [7]. - In June, the latest delivery data showed that Wenjie remains the leading brand in terms of sales within the Hongmeng Zhixing lineup, with 44,700 units delivered, accounting for nearly 85% of total sales [9]. - In contrast, Zhijie's sales figures for June were significantly lower, with only 2,459 units sold, which is a fraction of Wenjie's performance [9].