假期旅游怕被坑？文旅部打出整治组合拳

Core Viewpoint - The article discusses the measures taken by the Ministry of Culture and Tourism to address forced shopping in the tourism market, ensuring a safer and more enjoyable travel experience for tourists [2][3][4]. Group 1: Special Governance Actions - The Ministry of Culture and Tourism, in collaboration with the Ministry of Public Security and the State Administration for Market Regulation, has launched a one-year special governance campaign to tackle forced shopping issues in the tourism market [3]. - The ministry emphasizes a "zero tolerance" approach, focusing on key areas where shopping activities are concentrated, and will take immediate action against reported violations to protect tourists' rights [3][4]. Group 2: Release of Guidelines and Manuals - The Ministry has released the "Tourism Avoid Pitfalls Guide" and "Tourism Safety Practical Manual" to help tourists avoid scams and ensure safety during their travels [7]. - The "Avoid Pitfalls" section highlights six types of scams, including false advertising, unqualified operators, and low-price bait-and-switch tactics [7]. - The "Avoid Risks" section provides safety tips for common risks, including natural disasters and transportation accidents, and emphasizes self-protection skills [8]. Group 3: Quality Improvement in Scenic Areas - The Ministry is continuously promoting quality improvement actions in scenic areas, including dynamic management of quality ratings and implementing foundational renewal actions [9]. - As of 2024, 229 A-level scenic areas have been downgraded or had their ratings canceled, with a focus on enhancing service quality and visitor experience [9]. - The ministry aims to strengthen reservation management and crowd control in popular scenic areas while integrating cultural elements to enhance the overall visitor experience [9].