美国变形金刚，要涨价了

Core Viewpoint - Hasbro warns that toy prices in the U.S. may rise later this year due to potential higher tariffs, with CEO Chris Cocks indicating that price increases could be seen by consumers between August and October [1][2] Group 1: Tariff Impact - The company has not yet raised prices due to tariffs but anticipates overall price increases in the toy industry [1] - Cocks emphasizes the need for flexibility in response to tariffs, stating that the company is focused on long-term strategies [1] - Approximately half of Hasbro's products are produced in the U.S., with the remainder manufactured abroad [1] Group 2: Domestic Manufacturing Challenges - Cocks acknowledges the challenges of increasing domestic production, citing high labor costs in the U.S. [2] - If toys are produced in the U.S., labor costs could account for 80% to 90% of total costs, potentially raising the price of a $10 toy to $18 to maintain profit margins [2] - The company is exploring opportunities for domestic production, such as Play-Doh, which could be made in the U.S. [2] Group 3: Financial Performance and Strategy - Hasbro's gaming division is performing well, reducing reliance on overseas manufacturing [3] - The company's licensing business has grown by 60% over the past three years, contributing significantly to its profitability [3] - Cocks points out that foreign suppliers have low profit margins of about 2% to 3%, making it difficult for them to absorb the 10% tariff costs [3]