新品被代购排队14小时溢价出售，上海迪士尼叫停线下发售

Core Viewpoint - Shanghai Disneyland's new summer product line "Summer Ocean Party" sold out quickly, leading to significant price markups by resellers, prompting the company to change its sales strategy to curb irregular price increases and enhance visitor experience [1] Group 1 - The "Summer Ocean Party" series was launched on July 8 and sold out immediately, with reports of resellers charging nearly 500 yuan for items originally priced over 100 yuan [1] - To address the issue of price gouging and manage inventory levels, Shanghai Disneyland announced that starting July 11, 2025, the remaining stock of the "Summer Ocean Party" series will be sold exclusively through its official Tmall store [1] - Other merchandise from the Duffy and Friends series and other themed products will still be available for purchase through the resort's stores or via a lottery system for special merchandise [1]