加速国产替代进程：9大营销活动矩阵赋能仪器企业破局增长

Core Viewpoint - The article emphasizes the importance of domestic substitution in the scientific instrument sector as a national strategy, highlighting the need for a comprehensive marketing activity matrix to address challenges and leverage policy support for growth [1][10]. Group 1: Technical Breakthroughs - The "3i Lecture" series aims to showcase domestic instrument technology breakthroughs and import substitution capabilities, targeting industry users and inviting experts to address the "technical recognition gap" [11]. - Key meetings will focus on areas such as chromatographic technology, semiconductor materials, and high-end medical equipment, with a series of promotional events scheduled throughout the year [11][12]. Group 2: Market Penetration - The "Easy Selection" initiative will provide guidance for researchers facing high costs and technical limitations of imported instruments, featuring live sessions and user case studies to facilitate connections with quality domestic manufacturers [12][13]. - The "Instrument Information Network Tour" will engage local industries to explore regional needs and promote domestic substitution, particularly in biomedicine and equipment manufacturing [19][21]. Group 3: Capital Connection - The "ACCSI Series" will host a scientific instrument investment forum to connect manufacturers with top investment institutions, focusing on policy support and market opportunities in spectrometry and chromatography [25][27]. - The forum will utilize a hybrid model to enhance participation and resource matching for growing domestic manufacturers [27][28]. Group 4: Capability Enhancement - The "Instrument Manager Training Course" will target marketing and management professionals in domestic instrument companies, focusing on strategic management and market penetration strategies [29][30]. - The "Innovation 100" initiative aims to support small and medium-sized manufacturers with potential for independent innovation, facilitating visits to leading companies for knowledge sharing [32][34]. Group 5: Overall Strategy - The article outlines a comprehensive approach to building trust in domestic instruments through marketing, technical support, and user engagement, emphasizing the need for a strong brand image and continuous improvement in product recognition and customer satisfaction [37].