Workflow
阳光财险多措并举开展7.8活动 用心践行“爱和责任”
21世纪经济报道·2025-07-10 10:37

Core Viewpoint - Sunshine Property & Casualty Insurance actively engages in public awareness activities to promote insurance culture and enhance the image of the insurance industry, aligning with national financial policies and emphasizing love and responsibility [1][21]. Group 1: Party Building and Community Engagement - During the "July 1" Party Day, Sunshine Insurance organized various activities such as "Silver Hair Classroom" to educate the elderly about financial safety and scams, fostering community connections through dance and discussions [3][4]. - In Hubei, the company facilitated public education on insurance knowledge and financial risk prevention at the site of the 87th Meeting, transforming party learning into community service [3][4]. - The company conducted "Red Walking" events in various locations, distributing informational materials on insurance and addressing community inquiries [4]. Group 2: Financial Education and Consumer Protection - Sunshine Insurance implemented the "Five Entering" initiative, bringing financial education directly to communities, businesses, and consumers, focusing on anti-money laundering and consumer rights [5][6]. - In Shaanxi, the company provided safety training for hotel management, enhancing their awareness of risk management and emergency response [6][9]. - In Hebei, the "Financial Consumer Protection Station" engaged residents through interactive activities, educating them on consumer rights and fraud prevention [8][11]. Group 3: Social Responsibility and Community Support - The company is committed to social responsibility by supporting rural revitalization and providing services to vulnerable groups, including outdoor workers and the elderly [12][15]. - Sunshine Insurance donated resources to impoverished households and organized visits to welfare institutions, demonstrating care and support for the community [13][16]. - The establishment of "Sunshine Love Stations" offers rest areas for workers, enhancing their comfort and accessibility to financial services [15][20]. Group 4: Multi-Channel Promotion and Awareness Expansion - Sunshine Insurance produced a series of educational micro-videos addressing financial scams and consumer protection, disseminating them through various media platforms to reach a wider audience [17][18]. - The company participated in local media programs to educate the public on insurance products and risk prevention, enhancing community awareness [19]. - Future initiatives will continue to focus on deepening public understanding of insurance knowledge and providing quality services to support community well-being [21].