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三轮车名字碰瓷问界、智界!“重庆摩托车大王”旗下公司紧急道歉
21世纪经济报道·2025-07-10 10:37

Core Viewpoint - Chongqing Zongshen's recent product launch of two electric tricycles named "Zhi Jie S300" and "Wen Jie Q1p" has raised eyebrows due to their association with popular automotive brands under Hongmeng Zhixing, leading to accusations of brand infringement [1][4]. Group 1: Company Background - Chongqing Zongshen Vehicles Co., Ltd. was established in 2001 and specializes in the research, manufacturing, and sales of new energy vehicles, tricycles, and electric tricycles, located in the high-tech industrial development zone of Bishan District, Chongqing [10]. - The company is controlled by Zongshen Industrial Group Co., Ltd., with significant shareholding from Yuan Li and Yuan Deshan [12]. Group 2: Product Naming Controversy - The names "Zhi Jie" and "Wen Jie" are registered trademarks of Chery Automobile Co., Ltd. and Seres Automotive Co., Ltd., respectively, which has led to speculation about Zongshen's intentions [2]. - Zongshen's official apology on July 10 acknowledged the inappropriate naming of the products and stated that they would rectify the situation by renaming the products and ceasing the dissemination of related content [6]. Group 3: Market Reaction - The incident has sparked discussions among netizens regarding the appropriateness of Zongshen's actions, with many questioning the legitimacy of the product names used during the launch [3][4].