美团、京东、淘宝闪购上演“三国杀”

Core Viewpoint - The competition among major instant retail platforms, including Meituan, JD, and Taobao Flash Sale, has intensified with significant subsidies and promotional activities, leading to a surge in consumer orders and brand performance in the food and beverage sector [1][2][3]. Group 1: Taobao Flash Sale - Taobao Flash Sale announced a direct subsidy of 50 billion yuan to consumers and merchants over 12 months, resulting in a record peak for 4,124 restaurant brands and a doubling of orders for 2,318 non-food categories [1]. - On July 5, Taobao Flash Sale and Ele.me reported over 80 million daily orders, with non-food orders exceeding 13 million and daily active users surpassing 200 million [1]. - Good Quality Store (603719.SH) reported a doubling of overall order volume since the launch of the 50 billion subsidy, with some locations seeing over 200% growth in orders [1]. Group 2: JD's Response - JD launched the "Double Hundred Plan" on July 8, committing over 10 billion yuan to support brands in achieving sales of over 1 million, with a focus on traffic support, marketing subsidies, and premium service [2]. - As of July 8, nearly 200 restaurant brands on JD's platform have achieved sales exceeding 1 million, with several brands like Luckin Coffee and Heytea reaching sales of over 100 million [2]. Group 3: Meituan's Strategy - Following Taobao Flash Sale's subsidy announcement, Meituan initiated large-scale red envelope promotions, leading to a historic peak in user orders and causing temporary service disruptions [3]. - By July 5, Meituan's daily orders exceeded 120 million, with over 100 million of those being food orders [3]. Group 4: Market Reaction - On July 7, following the intense competition among the three major food delivery platforms, stocks of several food brands, including Mixue Group and Gu Ming, saw a significant increase, although the upward trend did not sustain [4].