Core Viewpoint - Maserati is facing significant sales decline in China, leading to aggressive pricing strategies to boost sales and alleviate financial pressure [6][8]. Group 1: Pricing Strategies - The Maserati Grecale SUV is being offered at a limited-time promotional price starting at 388,800 yuan, which is 262,000 yuan lower than the official starting price of 650,800 yuan [1]. - A Shanghai dealer has reportedly listed the Grecale at a minimum price of 369,600 yuan, representing a discount of 281,200 yuan, or nearly 43% off the official price [2]. - The promotional pricing is a result of dealer buyout actions and is not directly associated with Maserati's brand strategy [4]. Group 2: Sales Performance - Maserati's sales in China peaked in 2017 with 14,400 units sold, making China its largest market, where 40% of owners are female [6]. - Since 2018, Maserati's sales have plummeted, with only 1,209 units projected to be sold in 2024, and just 384 units sold in the first five months of the year [7]. - The declining sales have placed Maserati in a financially precarious position, with reports indicating the brand is already operating at a loss in 2024 [8].
玛莎拉蒂降到30多万售卖,门店回应:2天卖了10多辆,活动很火爆该批次售完为止;今年前5个月在华仅售384辆
新华网财经·2025-07-10 14:07