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38万8,玛莎拉蒂开回家?
财联社·2025-07-10 14:19

Core Viewpoint - The article highlights a promotional campaign for the Maserati Grecale SUV in Shanghai, offering a significant discount compared to the official pricing, which raises questions about dealership practices and brand management [1]. Summary by Sections Promotional Campaign - The Maserati Grecale SUV is being offered at a limited-time promotional price starting from 388,800 yuan, with the campaign ending on September 30 [1]. - The official price range for the Maserati Grecale is between 650,800 and 1,038,800 yuan, indicating a discount of 262,000 yuan compared to the promotional price [1]. Dealership Practices - A representative from the Shanghai Pudong Maserati dealership stated that the promotional price is a store-exclusive offer and is not affiliated with the Maserati brand, indicating a buyout and exclusive sales strategy by the dealership [1]. - The specific model available at the promotional price is the 2023 version of the Grecale, with a white exterior and black interior, and the estimated on-the-road price is around 430,000 yuan [1]. Sales Performance - The promotional campaign has seen strong initial sales, with over 10 units sold within the first two days of the offer [1].