当用户“对话”AI，品牌如何主动被cue？

Core Viewpoint - The article discusses the shift from traditional search engines to AI-driven search methods, emphasizing the importance of Generative Engine Optimization (GEO) for brands to enhance their visibility and credibility in the AI search era [1][3][4]. Group 1: Transition from Traditional Search to AI - The traditional search model required users to sift through numerous links, while AI provides direct, integrated answers, reducing consumer decision-making touchpoints [3][4]. - Gartner predicts a 25% decline in traditional search volume by 2026, with natural search traffic potentially decreasing by over 50% [3]. - A survey by Accenture indicates that 72% of consumers frequently use generative AI tools, with half relying on AI recommendations for purchases [3]. Group 2: Emergence of GEO - GEO represents a new marketing direction where brands must focus on being mentioned by AI rather than just being searchable [4][5]. - Companies need to adopt new optimization strategies to ensure their content is recognized as a credible source by AI engines [4][5]. Group 3: Creating AI-Friendly Content - Brands should create high-quality, structured content that is authoritative and comprehensive to increase the likelihood of being referenced by AI [8][9]. - The process of generating AI responses involves data collection, processing, and optimization, where content quality and relevance are crucial [9][12]. - Key factors influencing content citation by AI include quality, credibility, timeliness, and readability [9][12]. Group 4: Strategies for Enhancing Content Credibility - Incorporating authoritative quotes, industry reports, and expert opinions can enhance content credibility [11]. - Engaging with users through social media and encouraging user-generated content can provide additional references for AI [11][10]. Group 5: The Relationship Between GEO and SEO - Despite the rise of GEO, traditional SEO remains relevant, as both can coexist and complement each other [15][16]. - SEO can enhance the overall quality of a brand's website, making it more likely to be referenced by AI, while also providing insights into user behavior that can inform GEO strategies [15][16].