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1.9万户竞争900个商铺!外贸人“押注”义乌新市场
第一财经·2025-07-11 01:02

Core Viewpoint - The article highlights the competitive landscape of the Yiwu market, particularly the upcoming Global Digital Trade Center, which is attracting significant interest from businesses, indicating a robust demand for retail space and a positive outlook for the foreign trade sector in Yiwu [1][3]. Group 1: Market Demand and Competition - The Global Digital Trade Center is set to open in October, with over 900 shops in the baby and skincare sectors attracting more than 19,000 applicants, resulting in a competition ratio of over 20 applicants per shop [1]. - Yiwu is described as a "shopping paradise" for global merchants, with a continuous influx of customers, making it a preferred location for foreign trade [3]. - Companies are increasing their investments in advertising and brand development to capture the growing international customer base in Yiwu [3][4]. Group 2: Business Growth and Strategies - Companies like Wokali anticipate a 10% to 30% increase in export revenue this year, despite challenges from tariffs and geopolitical issues [3]. - The article emphasizes the importance of customization and differentiation in products to maintain pricing power in a competitive market [5]. - Businesses are leveraging AI technology to enhance design efficiency and reduce costs, which is crucial for meeting diverse customer demands [5][6]. Group 3: Global Expansion and Market Trends - Yiwu's market is diversifying its customer base, with a notable increase in orders from various countries, showcasing the global reach of local businesses [9]. - Companies are actively exploring emerging markets in Southeast Asia, South America, and Africa, aligning with the Belt and Road Initiative to tap into growing consumer demand [10][11]. - The trend of smaller, fragmented orders is rising, prompting businesses to adapt their marketing and sales strategies to local market conditions [11]. Group 4: Infrastructure and Investment - The Global Digital Trade Center aims to create a digital ecosystem that integrates various trade elements, enhancing the overall trading experience [8]. - Companies are investing significantly in expanding their manufacturing capabilities in Yiwu, with plans to increase factory space to meet growing demand [12].