日本抹茶告急，贵州小城狂飙！铜仁正在成为下一个“宇治”？

Core Viewpoint - The article discusses the global attention on the shortage of Japanese matcha and highlights the rise of Guizhou, China, as a potential new center for matcha production and consumption, driven by increasing demand and supply constraints in Japan [4][8][10]. Group 1: Japanese Matcha Shortage - In June, a BBC author witnessed matcha powder selling out within five minutes at a famous shop in Uji, Japan, indicating a surge in demand [5]. - The demand for matcha is significantly increasing due to a tourism boom, with a projected 36.87 million visitors to Japan in 2024, a 47% increase year-on-year [7]. - The mismatch between supply and demand has led to a shortage of Japanese matcha, prompting some brands to limit purchases [8]. Group 2: Rise of Guizhou as a Matcha Producer - Guizhou has become the largest matcha producer and consumer in the world, with Tongren City contributing to 25% of China's matcha production [9]. - Guizhou's matcha production has rapidly scaled in the past decade, with Guizhou's Guicha Group producing over 1,000 tons of matcha in 2023, equivalent to 25% of Japan's total matcha production [15]. - In 2025, Guizhou exported 4 tons of matcha to Japan, with expectations for further exports, establishing itself as a supplier for major brands like Starbucks and Haidilao [16]. Group 3: Cultural and Market Development - Guizhou's matcha industry is still in its early stages of brand building and cultural integration, needing to develop a cohesive aesthetic experience similar to Uji's [49][50]. - The local government is promoting the integration of matcha culture with tourism, aiming to create a comprehensive experience for visitors [50]. - The collaboration with new retail enterprises like Hema is helping Guizhou matcha reach a broader audience, enhancing its visibility and market presence [31][32].