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从 “拍得到”到“拍得绝”:华为 Pura 80系列如何改写影像规则
第一财经·2025-07-11 09:22

Core Viewpoint - The article emphasizes the revolutionary advancements in mobile imaging technology led by Huawei's Pura 80 series, particularly focusing on the integration of hardware and algorithm innovations to overcome existing limitations in smartphone photography [1][8]. Group 1: Technological Innovations - Huawei's Pura 80 Ultra features a 1-inch ultra-large capacitive sensor and TCG triple real-time fusion technology, achieving an industry-leading dynamic range of 16EV, marking a significant leap in main camera technology [9]. - The introduction of variable aperture and retractable lens in the P50 series and Pura 70 series demonstrates Huawei's commitment to balancing image quality with portability, addressing real user challenges rather than merely enhancing specifications [6][18]. - Huawei's approach to multi-camera systems focuses on functional collaboration rather than merely increasing the number of lenses, setting a benchmark for image quality in the industry [5][16]. Group 2: Market Performance - The Pura 80 series has shown strong market performance, with nearly 200,000 units sold within 15 days of its launch, and the Pura 80 Pro achieving 160% of the previous model's sales in the same period, reflecting a 60% year-on-year growth [17]. - Cumulative sales of Huawei's P series have surpassed 100 million units, indicating a solid foothold in the high-end smartphone market [16]. Group 3: Industry Impact - Huawei's innovations have prompted a shift in the industry, encouraging competitors to rethink their technological strategies and focus on integrated optical designs rather than merely stacking hardware [9][18]. - The advancements in Huawei's imaging technology have not only enhanced user experience but have also redefined the standards for mobile photography, pushing the entire industry towards more sophisticated optical solutions and deeper hardware-software collaboration [18].