狂降28万元！玛莎拉蒂“大甩卖”，价格近腰斩

Core Viewpoint - Maserati is experiencing significant sales decline in China, leading to drastic price cuts on its Grecale SUV model, with discounts reaching nearly 43% from the original price [1][5][6]. Group 1: Sales Performance - Maserati's sales in China have plummeted, with only 384 units sold in the first five months of this year, representing a 44% year-on-year decline [4][6]. - The brand's peak sales in China occurred in 2017, with 14,400 units sold, but projections for 2024 indicate only 1,228 units, a staggering 71% drop [6][7]. - Global sales for Maserati are also down, with only 11,300 units expected in 2024, a 57% decrease compared to the previous year [7]. Group 2: Market Response - The drastic price reduction for the Grecale SUV has sparked significant interest, with over 10 units sold within two days of the promotion [1]. - The sales strategy is reportedly a dealer-exclusive initiative, not directly tied to Maserati's brand strategy [1]. Group 3: Competitive Landscape - Other luxury car brands are also facing challenges, with notable declines in sales for Bentley, Rolls-Royce, Ferrari, Lamborghini, and Aston Martin, with decreases ranging from 2% to 39% in the first five months of the year [9]. - In contrast, domestic brands like BYD and the collaboration between Jianghuai and Huawei are gaining traction, with new models achieving significant pre-order numbers [11][12].