流量大跌45%，董宇辉“触顶”了吗？

Core Viewpoint - The article discusses the challenges faced by Dong Yuhui, a prominent live-streaming host, as he transitions from a peak period of growth to a more stable phase, highlighting the decline in viewership, fan growth, and the impact of controversies on his public image and brand. Group 1: Performance Metrics - In June 2023, "Yuhui with Glory" ranked fifth in Douyin's sales leaderboard, marking its first drop from the top position this year [2] - Daily average viewership for "Yuhui with Glory" in the first half of 2025 was 15.04 million, a significant decline of 45% compared to 27.50 million in the same period of 2024 [3] - Fan growth has also slowed, with 12 million new followers in the first half of 2024 compared to only 3.22 million in the first half of 2025 [4] Group 2: Public Image and Controversies - Dong Yuhui's personal Douyin account lost 600,000 followers over four months, dropping from 27.68 million to 27.07 million [5] - His public image has shifted from a sympathetic figure to a more polarized one, especially after controversies such as the "small essay incident" and his departure from Dongfang Zhenxuan [14][15] - Criticism regarding his cultural persona and product quality has increased, impacting his fan growth and public perception [16][27] Group 3: Platform Dynamics - The era of platforms creating super top-tier hosts is ending, with Douyin's algorithm favoring high-quality content creators [28][42] - Douyin's high-value user base is limited, with only 19.9% of users having a monthly online consumption capacity exceeding 2000 yuan [39] - The saturation of the middle-class audience among top hosts like "Yuhui with Glory" necessitates expansion into broader demographics [41] Group 4: Future Strategies - Dong Yuhui has launched a new Douyin account "Lan Zhi Chun Xu," focusing on film content to create a stable flow of traffic [46] - Participation in entertainment programs, such as "Zhou You Ji," aims to draw traffic back to his live-streaming sessions [51] - To overcome current growth bottlenecks, collaboration with former partner Yu Minhong may be a viable strategy, as past interactions have proven effective in boosting follower counts [55][59]